• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

  • COVID-19
  • Opinion
  • Health IT
    • Behavioral Health
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Patient Engagement
    • Population Health Management
    • Revenue Cycle Management
    • Social Determinants of Health
  • Digital Health
    • Artificial Intelligence
    • Blockchain
    • Mobile Health
    • Precision Medicine
    • Telehealth
    • Wearables
  • Startups
  • M&A
  • Value-based Care
    • Accountable Care (ACOs)
    • Medicare Advantage
  • Life Sciences
  • Research

Coronavirus (COVID-19)

Coping with Crises: Using Telemedicine to Deliver Effective Virtual Critical Care

by Lisa Lindgren, Senior Vice President at Avel eCare 05/09/2022 Leave a Comment

Coping with Crises: Using Telemedicine to Deliver Effective Virtual Critical Care

The COVID-19 pandemic has proven that telemedicine is essential for keeping the healthcare system running during a crisis. How can virtual critical care keep improving to help providers manage future emergency events? In early 2020, as the nation’s healthcare system almost buckled under the weight of the COVID-19 pandemic, providers searching for a way to stay connected to their patients turned to telemedicine.  Primary care providers and specialists embraced virtual care, thanks to a
Read More

COVID-19 Fell Out of Top 5 Telehealth Diagnoses Nationwide in February 2022

by Jasmine Pennic 05/09/2022 Leave a Comment

COVID-19 Fell Out of Top 5 Telehealth Diagnoses Nationwide in February 2022

What You Should Know: - After two months in the top five telehealth diagnoses nationally and in every US census region, COVID-19 fell out of that ranking nationally and in every region in February 2022, according to FAIR Health's Monthly Telehealth Regional Tracker. - The change coincided with a sharp decline in new cases of COVID-19, as reported by the Centers for Disease Control and Prevention, following the January
Read More

3 Predictions for Post-COVID Clinical Trial Decentralization

by Marc Leighton, VP of Product at Florence Healthcare 04/27/2022 Leave a Comment

3 Predictions for Post-COVID Clinical Trial Decentralization

Prior to COVID, major technological transformation initiatives were already underway at many clinical trial sites, sponsors, and contract research organizations (CROs.) But the move to decentralized trials accelerated dramatically in 2020 and 2021–and it’s not slowing down.  Survey data from WCG Avoca shows that research sites and sponsors expect 89% of clinical trials to qualify as a hybrid, with a mix of decentralized technology and in-person visits.  But what will these
Read More

3 Steps to Approach & Tackle Digital Transformation in Healthcare

by Michael Norring, President and CEO of GCSIT 04/26/2022 Leave a Comment

3 Steps to Approach & Tackle Digital Transformation in Healthcare

Artificial intelligence (AI) is predicted to save the US healthcare economy $150 billion by 2026. Replacing legacy systems and changing standard operating procedures, hospitals are moving to capitalize on technology and the ways it can change a historically hesitant to change sector. The big question is how fast teams are going to implement changes.  Healthcare leadership recently reported that their organizations are 60% through their digitalization journey. IT leaders must be leading
Read More

Salignostics Raises $8M for Rapid Saliva-Based Test Kits That Detect Pregnancy, COVID-19, Cardiac Risk, and Malaria

by Fred Pennic 04/14/2022 Leave a Comment

Salignostics Raises $8M for Rapid Saliva-Based Test Kits That Detect Pregnancy, COVID-19, Cardiac Risk, and Malaria

What You Should Know: - Israeli startup Salignostics, the developer and provider of rapid saliva-based tests for early pregnancy detection, as well as COVID-19, cardiac risk, malaria, and other diseases, has closed an $8 million Series A funding round from private investors headed by angel investor Avigdor Orlinsky. - The company has raised $16M to date to support development, commercialization, and marketing efforts for the tests in Israel and overseas. It will also support the launch of
Read More

Why Digital Transformation Is Imperative to Combat Healthcare’s Labor Crisis

by Juan Pablo Segura, President and Co-founder of Babyscripts 04/05/2022 Leave a Comment

Digital Health - Is It Worth It? How to Calculate ROI in Digital Health

As the coronavirus pandemic first spread across the globe, health systems turned to technology and virtual care while focusing their efforts on COVID-19 and its consequences. Physicians deployed digital tools to keep the worried well out of hospitals, to keep beds open for COVID-19 patients, and to support and manage conditions like pregnancy from the safety of patients’ homes. Now the healthcare sector faces a new challenge. The so-called “Great Resignation” is causing workers to leave their
Read More

MLB Taps Cue Health to Expand League-Wide COVID-19 Testing Program for 2022 Season

by Jasmine Pennic 04/01/2022 Leave a Comment

Cue Health

What You Should Know: - Cue Health Inc. (“Cue”), a healthcare technology company, and Major League Baseball (MLB) today announced a national partnership that expands Cue’s support of the league-wide COVID-19 testing program. - Serving As MLB’s trusted at-home testing solution, Cue will provide Major League Clubs as well as the MLB league office with its integrated care platform, featuring both the portable and reusable Cue Health Monitoring
Read More

Why Telemedicine Isn’t A Temporary Fix — It’s The Future

by Doug McDonald, Director of Technology in the Office of the CTO at Extreme Networks 03/30/2022 Leave a Comment

Why Telemedicine Isn’t A Temporary Fix — It’s The Future

In March 2020, many office workers packed up their bags under the mandate of their employers, assuming they’d be working from home for a few weeks so the coronavirus could “blow over.” Fast-forward two years: many of those same employees have yet to step foot back into their old offices, and some never will again.  A similar trend is playing out in healthcare. When COVID-19 started, many health systems rapidly adopted virtual care models as a matter of necessity to keep as many non-COVID
Read More

Healthgrades Releases Top 24 Hospitals Leading Early COVID Care

by Jasmine Pennic 03/07/2022 Leave a Comment

Hospitals in Early COVID Care List The world of marketing functions on coming up with ways to attract new customers and retaining the existing ones. Compromising on the quality of service is not an option as that will undo all the efforts that one puts into marketing. While adhering to hectic patient schedules and delivering the best work, most medical practices often fail to realize the change in patient expectations. By not evaluating their marketing strategies, healthcare practices are often unaware of which promotional tactics are working in their favor and which are not. As we move towards the dusk of 2020, it is more important than ever before to re-evaluate your marketing strategies and ensure that your healthcare brand continues to grow in the days to come. To help you through it, here are 4 marketing ideas that are relevant to the current times. 1. Focus on Audience Segregation These days, most marketing campaigns involve digital measures, and the audience is constantly receiving sales pitches and advertisements. This has brought down their attention to such things and you need to do something extraordinary to grab the eyeballs. An efficient way to do so is to segregate your audience based on their preference. For your email marketing programs, you can create email lists of patients based on similarities. As an example, let us consider that you are an orthopedic surgeon. You can come up with a provision for your athlete patients to opt-in for your email list on injury prevention. 2. Invest in Marketing Technology In the digitally powered world of today, over 50% of patients claim that convenience and access are some of the most crucial factors that influence their healthcare decision making. As a healthcare brand, investing in marketing technology will help simplify the lives of your existing and potential customers. Here are some options that you may want to consider. Telehealthcare Services The pandemic has brought forth a situation where patients are skeptical of traveling in a virus-exposed environment to meet their doctors. This is especially true in cases when they are suffering from minor ailments. As a brand, adoption of telehealth will allow you to connect with such patients (whose numbers are increasing by the day) and grow your business in ways that you had not imagined. Chatbots As a small or medium business, it may not be feasible for you to appoint a 24 X 7 customer support team to cater to potential and existing customers. In such a situation, it is wise to invest in chatbots. That way, patients can ask questions to the chatbot which will be powered by artificial intelligence and should be able to act on common requests on inquiries. For something that is beyond its scope, the chatbot can collect the contact details of the patient and a human employee can then reach out to the patient. Online Scheduling These days people are more tech-savvy than in the past and prefer to choose a service provider who allows them online scheduling of appointments. By giving patients the luxury of booking, changing, and canceling their appointments online, you establish that the business cares for patient comfort. This is a win-win situation for you, as online scheduling frees your office staff from having to spend their entire working day taking appointment calls. Healthcare Marketing Software If your business is on a race against time to establish its industry dominance, then chances are that you do not have a lot of time to spare for marketing initiatives. In such a situation, opting for marketing software will streamline your office tasks and build a digital presence. With such a boost to your online reputation, you can expect an increase in the number of patients visiting you. 3. Explore the World of Video Marketing As of today, video is one of the most highly consumed forms of marketing content. As a healthcare brand, you can experiment with different types of video content. Explainer videos that talk about a health condition, Product videos that explain the healthcare product or service that you offer, and testimonials from satisfied customers all work in favor of healthcare brands. These days, it is possible to produce high-quality video content without having to outsource the work to a professional. Most smartphones today allow high-quality video recording, and you can use any online video editor to edit such clips and come up with professional videos. Such videos can then be shared across your brand’s website and social media handles. If you are keen to leverage the power of video marketing in social media, you can consider using the Live Video feature of Instagram and Facebook to show your office space, cover a product launch or schedule an interview with an industry expert. All such acts will help you get the visibility that you had always hoped for. You will be surprised to learn that one-third of the most highly viewed Instagram video stories come from business accounts. Thus, with proper planning and using tools like InVideo, your healthcare practice can come up with business videos that will increase visibility among your target group. 4. Do Not Ignore Reputation Management There is an increase in health consciousness among the general public and people are keener on making informed decisions. Before choosing a healthcare product or service, they prefer to read up online reviews about it, thus making it important for your brand to focus on reputation management. Make it a practice to carefully monitor the reviews that you get on Google, Yelp, Facebook, Healthgrades, and WebMD and promptly respond to them. If you receive any negative reviews, respond to them professionally and politely. Evaluate them to understand your shortcomings and work on improving them. When you take some corrective measures based on user feedback, make sure you publicize the same. Such acts will help to build a good online reputation and earn the trust and credibility of your target group. As you can see, the journey to effective marketing is a continuous one and you cannot afford to let your guards down for a day. Here’s hoping that you adhere to the tips discussed in this article and develop a brand name for your healthcare practice.

What You Should Know: - Healthgrades announced its Leading Hospitals in Early COVID Care list of the top 24 U.S. hospitals that provided exceptional care while treating the highest volumes of coronavirus patients during the first wave of the pandemic. Methodology Background Using inpatient data from CMS for almost every hospital in the country, Healthgrades identified 24 U.S. hospitals that provided exceptional care while treating the highest volumes
Read More

With No End in Sight for COVID, Why Is Congress Not Acting on Telehealth?

by Naresh Gunaratnam MD, AGAF, Gastroenterologist with Huron Gastroenterology 02/09/2022 Leave a Comment

With No End in Sight for COVID, Why Is Congress Not Acting on Telehealth?

Long gone are the days of physicians arriving at a patient’s bedside, medical bag, and stethoscope in tow. The idea of a house call is quaint, like something seen in an old movie. But during the COVID pandemic, this olden idea has received a high-tech upgrade in the form of telehealth. The Centers for Medicare and Medicaid services recently acted in the best interests of patients and health care providers by covering telehealth services through 2023. But unless Congress acts to expand coverage
Read More

  • Previous Page
  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Go to page 4
  • Go to page 5
  • Go to page 6
  • Interim pages omitted …
  • Go to page 45
  • Next Page

Primary Sidebar

Subscribe to HIT Consultant

Latest insightful articles delivered straight to your inbox weekly.

Submit a Tip or Pitch

Knowledge Hub

 How Top Health Plans Use AI to Save Money and Work Smarter How Top Health Plans Use AI to Save Money and Work Smarter

 How to Build Hybrid Care Models Around Remote Patient Monitoring How to Build Hybrid Care Models Around Remote Patient Monitoring

Trending

Olive Secures $400M At A $4B Valuation to Support New Instant Claim Payment Solution

Olive Shutters Business After Sale to Waystar and Humata Health

Clinician Shortage Worsens Primary Care Crisis, Experts Reveal

Clinician Shortage Worsens Primary Care Crisis, Experts Reveal

FDA Grants Clearance for UltraSight's AI Cardiac Ultrasound

Israel Defense Forces to Utilize UltraSight’s PoCUS Devices in Combat

The Future of Biomarker-Based Therapy for Mental Disorder Care

The Future of Biomarker-Based Therapy for Mental Disorder Care

HLTH23: 6 Digital Health Executives Share Key Takeaways

6 Digital Health Executives Share Key Takeaways from HLTH23

HIMSS Appoints New Chief Financial Officer & General Counsel

HIMSS Appoints New Chief Financial Officer & General Counsel

GoodRx Now Offers Access to $35 Insulin to All Americans

GoodRx Now Offers Access to $35 Insulin to All Americans

Ozempic: From Diabetes Management to Potential Weight Loss Miracle

Ozempic: From Diabetes Management to Potential Weight Loss Miracle

Health M&A: Financial Distress Driving Q3 Healthcare Deals

Health M&A: Financial Distress Driving Q3 Healthcare Deals

GE HealthCare Inks $44M Contract with BARDA to Develop AI-Driven Ultrasound Tech

GE HealthCare Inks $44M Contract with BARDA to Develop AI-Driven Ultrasound Tech

Secondary Sidebar

Footer

Company

  • About Us
  • Advertise with Us
  • Reprints and Permissions
  • 2023 Editorial Calendar
  • Submit An Op-Ed
  • Contact
  • Subscribe

Editorial Coverage

  • Opinion
  • Health IT
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Population Health Management
    • Revenue Cycle Management
  • Digital Health
    • Artificial Intelligence
    • Blockchain Tech
    • Precision Medicine
    • Telehealth
    • Wearables
  • Startups
  • Value-Based Care
    • Accountable Care
    • Medicare Advantage

Connect

Subscribe to HIT Consultant Media

Latest insightful articles delivered straight to your inbox weekly

Copyright © 2023. HIT Consultant Media. All Rights Reserved. Privacy Policy |